This redesign of Disney.com began more than was more than just a visual update, but a shift in thinking of how we developed the interactive hub for everything Disney. I was fortunate to be a part of this change and to collaborate with some of the most talented and passionate designers and engineers I have ever had a chance to work with.
My role as Art Director for the redesign, not only meant guiding the creative team in the stylistic approach for the site, but to also develop a new visual language that was to represent all of Disney Interactive. We were crafting a new and exclusive identity. This rebranding included having a custom font created by the very talented Michael Cina. In addition, we also crafted a new approach to how we promote our content, the visual style of our social presence and the look of our interactive elements and marketing. Prior to this, Disney.com and its supporting sites, felt like a mismatched set of visual styles that did not have a holistic design philosophy.
The new Disney.com was the first graphic intensive site for a major company to be responsive. Figuring out the massive scale of production to convert everything from the older site to our new version was monumental. We streamlined the production process and the templates so we could be more efficient at generating assets. Disney.com is a huge network of sites. The homepage is just one page. There are also portals for Music, Movies, Games, Videos and more. An important part of my team was a pool of talented and eager production designers, who were able to adapt every step of the way and our relaunch would not have been successful without them.
At the start, we were in undiscovered territory. Instrumental in envisioning the redesign, was the talented Bobby Solomon from The Fox Is Black and the brilliant Chris Driscoll. Having launched over 5 years ago, Disney.com and its family of sites are beginning stage 2 of what we envisioned. It was exciting to be there to get that started.
Below is just a sampling of some of the redesign.
Responsive states for Disney.com