Disney Preschool was a new brand developed by Disney Interactive that aggregated content specific to pre-readers and their parents. Developed prior to Disney Junior, we designed a brand look that appealed successfully to young children with an aesthetic centered around bright, colorful iconography and characters. The dual nature of the site was one of the challenges that we had to solve. Adults would be looking for content and products around Disney characters, Children would primarily engage with games and activities. The solution, was the development of a separate section for adults, but was still kid-friendly if little ones happened to venture there.
In addition to the extensive site experience, I developed the overall brand style guide and logo design to be bright and colorful. Often referencing bright sunny playgrounds, coloring pages and board games, I wanted the overall look of the brand to appeal to parents in such a way, that it reminded them of their childhood. The intent was to create a brand experience that parents felt was a safe place for their children to openly explore.
As design lead, I worked closely with Joanna Blekier, our junior designer on the project, who assisted in the delivery of the final designs for the site build and helped to design some of the UI elements.
One of the key features of the Disney Preschool logo was how it functioned as a visual anchor throughout the site. Multiple color variations were created to represent each section of the site as well as various Disney character themed versions. Overall this was a really fun project to be able to design for and was key in providing me valuable insight into the redesign of Disney Junior.
Concept & Design/Senior Design Lead
Specialized Logo Treatments