Disney Interactive Labs
Disney Interactive Labs is charged with developing new and cutting edge products for Disney in the interactive space. It was important to develop a strong brand identity that would express the legacy of Disney and the innovative products developed by the team.
The branding took inspiration from the styling found in deco and retro lettering and added expressive energy through the addition of multiple lines. The brand would largely be used for recruiting and on documentation released around product development. One feature of the logo was its ability to be stylized in the "canvas" area of the block with different Disney imagery.