Disney Ajá is Disney's new Spanish Language Portal that curates content around Disney.com's games, videos and activities. A bi-lingual site experience featuring content from Disney Latin America and Disney Spain. Working with a small team of producers tasked to create this new branded experience for Disney.com, I provided the logo design, plus overall stylistic aesthetic for the site and supplemental promotional materials. The design of the branding was developed from an energetic, custom handwritten font and a bright and modern color palette. The goal of the brand was to appeal to a pre-teen and teen multi-cultural audience.